When it comes down to it, your success in business is about people, notes Michael Roderick. Your customers and clients. Your business partners. The people you know who will refer you to others. 

You can’t take these relationships for granted if you hope to leverage them to help grow your venture. You have to develop them… cultivate them. But that doesn’t mean flooding social media with posts and comments, cold emailing potential partners, or handing out your business card. 

In fact, networking and relationship building the way you’re doing it now is probably all wrong. Michael shares a more polished and effective approach for creating a network that will lead to more business opportunities.

Tune in for details, including…

• The importance of “packaging” your ideas the right way
• A simple “trick” for making your ideas (and business) grab and hold attention
• What you must do to get influencers on board with your message
• The role of research in building relationships with a human touch 
• And more