Today’s guest is Michael Rynowecer, president and founder of The BTI Consulting Group. For more than 30 years, Michael has helped service organizations enhance their performance by looking at every angle of the client relationship through the lens of the client experience. He has conducted and analyzed more than 20,000 one-on-one interviews with C-level executives to discover their expectations, needs, priorities, preferences, and opinions about outside counsel. This research has established BTI as the industry leader in delivering insights on how clients acquire, manage, and evaluate their law firm—and has been very influential in shaping how we think about client service today.

Join us today for a fascinating conversation on:
- How Michael's love of music helped him learn how to become a great writer.
- The impact of “the great resignation” on client relationships.
- His number one tip to improve client service post-pandemic.

Today’s guest is Michael Rynowecer, president and founder of The BTI Consulting Group. For more than 30 years, Michael has helped service organizations enhance their performance by looking at every angle of the client relationship through the lens of the client experience. He has conducted and analyzed more than 20,000 one-on-one interviews with C-level executives to discover their expectations, needs, priorities, preferences, and opinions about outside counsel. This research has established BTI as the industry leader in delivering insights on how clients acquire, manage, and evaluate their law firm—and has been very influential in shaping how we think about client service today. Join us today for a fascinating conversation on: - How Michael's love of music helped him learn how to become a great writer. - The impact of “the great resignation” on client relationships. - His number one tip to improve client service post-pandemic.

Michael Rynowecer

Pioneers and Pathfinders is a podcast about the people driving change in the legal industry. Interviews will focus on how their unique journeys inform their thinking about the profession, the business of law, the solutions they create, and where the industry is going next. The podcast will feature guests with multiple backgrounds and perspectives drawn from a number of areas including talent, technology, diversity and inclusion, social justice, education, training, and the business of law. The host of Pioneers and Pathfinders is J. Stephen Poor, chair emeritus of Seyfarth Shaw. During his 15 year tenure as chair and managing partner, the firm pioneered the application of Lean Six Sigma in legal service delivery. Today, he co-leads Seyfarth Labs, the firm’s technology research and development team and continues to serve as an advisor to firm leadership and as executive sponsor of strategic initiatives focused on innovation and growth. Steve brings his own experience as a legal industry pioneer to these conversations, resulting in insights that are both fascinating and instructive.

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Michael Rynowecer

Michael Rynowecer

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