Michael's thing is storytelling. We talk about the mechanics of good storytelling and how that translates to writing that people want to read. He's got opinions on where AI fits into creative work, whether hiring an agency makes sense, and three specific things you can do to make your writing better immediately.

The conversation's practical. Michael's not doing theory. He's talking about what gets people's attention. Good listen if you write anything for your business and want to make it better without sounding AI.