April is a working mother of two your boys. She e-mailed me frustrated and in search for some honest advice about copywriting. April had recently invested money into a copywriting training system. She was disappointed with the product and the coaching that was promised with it. Listen as I guide April through some simple yet overlooked principles on copywriting. You'll hear how my hate for copywriting forced me to create easy shortcuts to creating compelling copy that sells. I unload all my most closely guarded secrets about copywriting.

This is an exclusive audio interview from Michael Senoff at hardtofindseminars.com.