Michael Theodor: An Industry Pioneer on Natural & Organic Products Success

In this episode, we discuss with Michael Theodor, a forty-year veteran of the Canadian organic and natural products industry. He shares his advice on what’s necessary for creating a high performing product or brand – from availability and financial stability to unique features and benefits that can help differentiate your product from existing offerings in the marketplace. We also discuss price points and investor relations, distribution models, technology advancements in the industry, as wel...