In this conversation, Michael Toscano and I reconnect to discuss our journeys in sobriety, the evolution of non-alcoholic beverages, and the importance of support systems. Michael shares his transition to working with Pathfinder, a non-alcoholic brand, and reflects on the empowering nature of sobriety. We explore the challenges and opportunities within the non-alcoholic space, the significance of daily self-care practices, and the role of inclusivity in drinking culture. The discussion highlights personal growth, the importance of being present, and the future of non-alcoholic programs in hospitality.

Michael is a Brooklyn based sober hospitality and sales professional with extensive background in the world of craft cocktails. He is a former lead bartender for the 2019 50 Best #1 bar in the world Dante, he worked as the NYC Woodford Reserve Brand Ambassador; a role he held when he began his sober journey and maintained through the first 2 years of his sobriety. He also helped reopen Frank Sinatra’s iconic La Dolce Vita in Beverly Hills where his “LDV Gibson” was named in Esquire’s top 25 Martinis in the US for 2023. He’s a dedicated husband, dog dad, brother, uncle, and friend and is currently the East Coast Regional Director for one the fastest growing NA spirits, The Pathfinder.