As part of this week’s “News Maker” show of Sarah’s Country, Michael Wan from Beef + Lamb New Zealand discusses now NZ meat processing companies have had to pivot into selling to retail.

Changing eating patterns as global consumers respond to the covid-19 pandemic is forcing meat exporters to shift their focus to retail markets, which will require more stock supplied out of season.

The global retail sector is growing rapidly for meat exporters as consumers, forced due to the pandemic lockdown, are cooking for themselves at the expense of foodservice.

To read more, visit the article on Farmers Weekly: https://farmersweekly.co.nz/section/beef/view/meat-markets-evolve

To watch the interview, visit www.sarahscountry.com

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