Our next guest doesn't do anything by the book, as he openly admits he dropped out of college to start his company whose signature product, the "Hammie," is getting rave reviews online. He also once sent a trophy to an angry mom as part of customer service, and he's now launching a Kickstarter campaign to make additions to the product line, while very publicly challenge big names in the outdoor apparel industry. Michael Whiteley of Bear Butt talks shop with us on The Brandbuilders Podcast.