This RDInsights Archive recording featuring Michael Wolff RDI, made with Mike Dempsey RDI in 2012, and this podcast issue coincides with Michael’s 90th birthday today, 12 November, along with news that a major book about his life and work is to be published in the spring of 2024. Michael discusses his relationships with companies and their leaders and a more profound connection with brands beyond logos. And the role of the designer.

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