Michael Masser is group product manager at Plex, a Rockwell Automation company, where he leads initiatives in supply chain and smart manufacturing solutions. Since joining Rockwell, he has been responsible for shaping product strategy, guiding roadmap development, and aligning customer requirements with emerging technologies to strengthen supply chain management capabilities. His role includes working closely with cross-functional teams to ensure product offerings address the operational and business needs of manufacturers. 

Prior to Rockwell Automation, Michael held leadership positions in product management, business development, and logistics. At World Options Inc., he oversaw initiatives in shipping and logistics that informed his broader approach to supply chain efficiency. His combined background in business development, logistics operations, and product management gives him a comprehensive understanding of how digital tools can drive measurable improvements in manufacturing and supply chain performance. 

Keywords: Industry 4.0, Smart Manufacturing, Digital Transformation, Supply Chain Innovation