Michel Hogan defines brand simply as the result of the promises you keep. She explains how you can make this work and why a brand can be such a competitive weapon for small businesses when up against the big end of town.

Michel Hogan brand expert on SME owners using brand as a competitive weapon

Small Business Banter aims to educate and support regional and rural small business owners. Each week I interview a fellow owner, or other small business adviser or expert. They share their stories, and their best tips and most practical advice. Small Business Banter is hosted by Michael Kerr and brought to you by Kerr Capital.

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Michel Hogan brand expert on SME owners using brand as a competitive weapon

Michel Hogan brand expert on SME owners using brand as a competitive weapon