Rexhen Doda interviews Michele Charles Gustafson, a confidence coach and brand strategist. Michele's unique approach helps high-achieving women build magnetic personal brands by integrating inner confidence with outer image, stemming from her marketing background.

She targets accomplished women in transition seeking realignment. Her primary client acquisition is through personal referrals and a strong digital ecosystem including her "Confidence Shift" podcast and "Show Up Confident" book, which qualify leads. Michele, also a city councilor, emphasizes defined systems for business growth and managing her multiple roles.

Her advice to coaches: "Start with you." Invest in your own confidence and development to scale your impact.

Find Michele Charles Gustafson:

• LinkedIn: https://www.linkedin.com/in/michelecharlesgustafson/
• Website: michelecharlesgustafson.com
• Podcast: https://podcasts.apple.com/gb/podcast/confidence-shift/id1449761513
• Book: https://www.amazon.com/Show-Up-Confident-Ready-Your/dp/1777353203

Support the show

You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com