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– Michell Zappa
Facebook: Michell Zappa
LinkedIn: Michell Zappa
Michel Zappa: Well, thanks, Ross for having me.
Ross: As long as I’ve known you, you’ve been looking at the edge of technology, and the edge of the future, and keeping across all sorts of change, how do you do it? What’s the starting point for you?
Michell: Well, I got an early start by being interested in this particular intersection between imagination, the future, and technology by spending a lot of time watching Star Trek The Next Generation as a kid. That coupled with internet forums where they would discuss how the actual engines and everything in the series worked, just tuned my brain and my interest into figuring out that, hey, perhaps new technology is possible, and perhaps those new technologies will shape the future in unexpected ways, and perhaps by writing science fiction, we can anticipate part of how that will unfold.
Ross: Yes. For those who haven’t seen Michel’s work, there will be links in the show notes to some of his wonderful infographics. Before we dig into the infographics, part of this is just keeping across change, what’s your daily routine? What sources do you go to? What do you look for? How do you assess whether something is interesting or not? What’s that process of being able to just scan for, look for, uncover, or bookmark information?
Michell: That’s a great question. What works for me is a mix between the immediate gadget news and the Twitter view of what’s happening in technology. I feel that’s a valuable way of understanding how the ecosystem is shaping up. In other words, who are being invested in, which gadgets are coming out, which features are being put out there by consumer technology companies, that is a big aspect of what I keep track of. Things like The Verge, IEEE, Spectrum, MIT Tech review, Wired, I guess all of these have a good approximation or sort of an up-to-date view of what’s happening mostly on the consumer side, which gives you a good understanding into what’s happening on the industrial or even public-facing side of technological development. But that needs to be coupled with this sort of higher-level understanding of what technology is.
Ross: You talked about this framing of how we think about technology, or the human’s relationship with technology, who are the authors? Who would you point to? What can we pull out from their framing of that?
Michell: Immediately, what comes to mind is Ursula Franklin and “The Real World of Technology”, and someone like Kevin Kelly, who talks about it in “The Inevitable” and “What Technology Wants”. What I took away from these two books, for example, is this view that technology is almost an autonomous system. It is built by us, it is consumed by us, it is designed by us in every way. But in effect, it has its own direction, it has its own agency, and we cannot attribute decisions to it. But still, it unfolds in a very predictable way. Kevin Kelley sums it up in terms of it becomes more complex, it becomes more affordable, it becomes faster, it has these certainties in the way that it unfolds.
Ross: For example, When you see news of some technological advance, you’re thinking about it in terms of this life as it were, of the technology, how that might shape us as humans, or how we might respond to it? What are the things which you are thinking about when you identify some interesting or meaningful technological touchpoint?
Michell: There are at least three perspectives through which we can look at any technology, fourth if we include academia; But the three ones that I want to talk about are the public sector, the private sector, and consumers because any technology will affect those four areas. Academia, in terms of technology, is applied science, it happens, largely speaking in universities and R&D Labs. Actual technological innovation arguably doesn’t happen so much in the private sector, although it’s applied to the private sector, which leads to consumer choices.
Ross: It sounds like part of this is being able to assess both the genesis of and also the impact of technologies. Let’s come back to day-by-day. You’ve come across, you’ve encountered in your studies or reading something which is interesting, what do you do with that? Do you make a note of that? Do you put it in a database? Do you assess that on any scale? How do you then take this significant news about technology development and incorporate that into your thinking?
Michell: There are a few ways to go about that. On a personal level, I’ve tried every knowledge management tool out there. There are a few that I keep coming back to, which work because they’re ubiquitous and easy to feed things into. I guess that’s part of the scope of the program, so on a personal note, I use Things extensively as what I would call my personal operating system. Things is mostly a Mac and iOS app and it does a wonderful job managing tasks and task-oriented knowledge very easily and in a quick manner. What happens after Things is where Things get more interesting because if there’s something that I’m looking at which I would consider a technology, then that quickly falls into a workstream that we’ve employed at envisioning, an internal way of looking at incoming links and assessing whether there are new technologies that should be tracked and if they should be tracked, then how do we track them?
Ross: To take an example, I presume you’re tracking the development of augmented reality glasses. Let’s say there’s a technological advance, or a new product, or something which pushes out where we are in the field, or points the directions on who might win in that space, how do you then incorporate that into your thinking about directions?
Michell: One way to look at it is in terms of the inevitabilities. To go back a little bit to Kevin Kelly’s idea of technology is already happening, and we can’t really control it, there’s a degree where AR is an inevitability, it’s been discussed so extensively. It’s part of our sight, gaze to such a degree, that it’s really difficult to imagine it going away. But a way you measure it or the way you keep track of it, one way is to look at the milestones around the technology. Whenever Apple releases their glasses will be a milestone, the same way that when Google Glass came about a decade ago, despite not being AR, that too, was a milestone.
Ross: You pointed to miniaturization there, does that mean that you specifically look at miniaturization because that might feed into these kinds of consumer applications?
Michell: Yes, absolutely. Technologies are fundamentally digital technology at least, we’re not talking biotech, we’re not talking nanotech. But if we talk sort of digital technologies, and consumer devices, and electronics, if we sort of contain that scope, then what you’ll realize is most technologies are more similar than they are different. Most technologies will have a power system, be it the battery pack or because they’re plugged into a wall, most technologies will have an input and an output display, will have an LCD, computer will have ports, every technology has those basic components.
Ross: You’re then thinking in terms of bottlenecks, you’re identifying what the bottlenecks are, and what are the things that might transcend them, that’s something you’re scanning for, or looking for, is it?
Michell: That’s something we’re increasingly doing, yes. What we’ve done historically, is we’ve been able to identify new technological applications. We will scout these by looking at science fiction, by looking at reports, even trends, we scout this broadly to look at which are the new applications or use cases for the technologies that we see on the horizon. What we’re adding to that mix is this systematic view of these technological applications and especially isolating what’s hindering their development right now so we can call them bottlenecks, or we can call them milestones, depending on your perspective, because before you reach it, it’s a bottleneck but after you’ve passed it, it became a milestone.
Ross: Does this mean that in a way, rather than passively seeing information come in, you’re proactively looking for things that will fulfill certain criteria as addressing bottlenecks or meeting potential milestones on technology journeys that you’ve mapped out?
Michell: This might bump into foundation territory, where you’re anticipating and predicting. We took a step away from prediction early on in the company’s history, so to speak, and decided to focus on what’s actually there, so how ready is something right now as opposed to when might we see it. In terms of your question, that’s a likely outcome as in once we start looking at the bottlenecks, and once we start having a better grasp of, let’s call it the underlying issues that haven’t been addressed yet, or that haven’t been figured out yet, or the solutions we haven’t found yet, then once that’s part of the methodology and the research approach, then arguably, we’ll start looking for ways to address them because more often than not, large swaths of the industry are facing the same issue.
Ross: Soon we’ll get to hear your process for creating your wonderful infographics, but first of all, just coming back to sense-making. We talked about this a little bit earlier, in terms of seeing that macro picture. We have many signals, whether those just come in, or we’re looking for them, and we’re trying to get some sense of it, how is it that you in your own mind or in terms of laying that out in whatever form, pull together the pieces into something which is this bigger perspective on whatever the domain is that you’re looking at?
Michell: The short answer would be because I keep doing it. There’s no way to do it completely. Every time that we’ve attempted to document what I call technological ecosystem, every attempt to build a database, or to build a technology graph, every step that I’ve taken at this problem over at least the last decade, arguably longer than that, every attempt has been building towards the next attempt. In other words, I’m not trying to replicate Wikipedia; Wikipedia probably has a comprehensive view of “all technologies” and it’s not navigable in terms of you cannot isolate just innovation and invention, within the scope of Wikipedia; you will encounter people, places, fantasy realms, etc. Whereas what we’ve been trying to scope out, has always been tightly defined as technology, and then how you define technology, of course, things get tricky once again.
Ross: That does take us to the infographics, not the whole map but these elements of it. I hope all my readers will have either already seen or will see some of your infographics but whether we’re going back from the early ones or to what you’re doing now, what is the process? How do you start? What is the way in which you build one of your visualizations of a technology space or a space?
Michell: The leading question is always who is this for? What worked with infographics of 2011-2012, when there was much more optimism and much less development on some of these fronts, what works there is that the big picture was still felt fairly manageable, it felt as if it was bounded. There was not a ton of things happening outside of those technologies, so to speak, that was the impression. Of course, looking back a decade later, I realize how wrong I was and how many things we’re missing on that map. Things like crypto, things like drones, and so many others were simply not part of the scope when I was looking at it during the research in 2010, to the launch in 2011.
Ross: Is this part of timelines and dependencies?
Michell: Absolutely. We’re figuring out the best way to track that. The dependencies is one way to look at the bottleneck approach or seeing, okay, so if we invest in this particular set of technologies, where are we likely to end up? That dependency approach is part of how clients actually use the research once it’s in. The time timeline approach, I think that’s trickier. We track things like technology readiness level over time. Yet, it’s such a slow-moving target, that it borders on not being that useful. We’re figuring out what the best approach to actually predicting progress is, and tracking readiness over time is one of those indicators.
Ross: There are designs; you are a designer, I suppose, that makes it easier for you, but what is the process to then take all this data, insight, perspective, and lay that out on a page?
Michell: Part of the challenge is always defining the boundaries. Similar to knowing who the audience is, the other side of that challenge is to find the boundaries of what’s useful. That becomes almost an editorial challenge, where determining, say we’re looking at the future of water treatment, so we’re looking at technologies that are likely to have a positive effect on how we filter, distribute, and manage water. Once you start zooming in on that, it becomes very important to understand what the boundaries of the research are. I think therein lies the challenge, because technologies, oftentimes jump from one category to the next, they’ll jump from one industry to another industry, with no respect for which companies are working in that space. That’s not how technology operates.
Ross: So boundaries and adjacencies; and the boundaries, I suppose, it comes back to this taxonomy, or a structure?
Michell: It does. At the same time, I’m wary of taxonomies. I’m not an ontological expert at all, this will be very superficial, but my understanding of taxonomy is that they’re always going to be applied afterward. As in nature, it doesn’t adhere to any taxonomies. There are no boundaries in nature, there’s no physics, there’s no chemistry, there’s no biology in nature, there’s just nature, and nature natures, that’s how the universe happens. Every time we define a boundary, it’s reductive, but it’s also useful but I’m increasingly wary of boundaries.
Ross: Yes, it’s part of that framework. Wrapping up, you’re living in this space and keeping across the edge of technological change, do you have any advice, generalized advice, around how to be able to keep across extraordinary change, and to help make sense of that?
Michell: There are a few ways to answer that question. There are truths that have been here for longer than we have. That’s one way to soothe the anxiety of a future shot. In other words, if we feel that the world is speeding up, and most people I talked to feel that way, I’ve conducted surveys on this and I know that 80% of people I talked to will feel as if the world is speeding up, and those 20% percent are very interesting in their own right. But going back to your question, there are truths, there are facts, there are certainties, there are aspects of reality that have been here longer than we have.
Ross: Fantastic. Thank you so much for your insights and time, Michel, it has been really valuable, really enjoyed it.
Michell: Thank you so much Ross for the invitation, and hope to see more of you soon.
– Michell Zappa
Facebook: Michell Zappa
LinkedIn: Michell Zappa
Michel Zappa: Well, thanks, Ross for having me.
Ross: As long as I’ve known you, you’ve been looking at the edge of technology, and the edge of the future, and keeping across all sorts of change, how do you do it? What’s the starting point for you?
Michell: Well, I got an early start by being interested in this particular intersection between imagination, the future, and technology by spending a lot of time watching Star Trek The Next Generation as a kid. That coupled with internet forums where they would discuss how the actual engines and everything in the series worked, just tuned my brain and my interest into figuring out that, hey, perhaps new technology is possible, and perhaps those new technologies will shape the future in unexpected ways, and perhaps by writing science fiction, we can anticipate part of how that will unfold.
Ross: Yes. For those who haven’t seen Michel’s work, there will be links in the show notes to some of his wonderful infographics. Before we dig into the infographics, part of this is just keeping across change, what’s your daily routine? What sources do you go to? What do you look for? How do you assess whether something is interesting or not? What’s that process of being able to just scan for, look for, uncover, or bookmark information?
Michell: That’s a great question. What works for me is a mix between the immediate gadget news and the Twitter view of what’s happening in technology. I feel that’s a valuable way of understanding how the ecosystem is shaping up. In other words, who are being invested in, which gadgets are coming out, which features are being put out there by consumer technology companies, that is a big aspect of what I keep track of. Things like The Verge, IEEE, Spectrum, MIT Tech review, Wired, I guess all of these have a good approximation or sort of an up-to-date view of what’s happening mostly on the consumer side, which gives you a good understanding into what’s happening on the industrial or even public-facing side of technological development. But that needs to be coupled with this sort of higher-level understanding of what technology is.
Ross: You talked about this framing of how we think about technology, or the human’s relationship with technology, who are the authors? Who would you point to? What can we pull out from their framing of that?
Michell: Immediately, what comes to mind is Ursula Franklin and “The Real World of Technology”, and someone like Kevin Kelly, who talks about it in “The Inevitable” and “What Technology Wants”. What I took away from these two books, for example, is this view that technology is almost an autonomous system. It is built by us, it is consumed by us, it is designed by us in every way. But in effect, it has its own direction, it has its own agency, and we cannot attribute decisions to it. But still, it unfolds in a very predictable way. Kevin Kelley sums it up in terms of it becomes more complex, it becomes more affordable, it becomes faster, it has these certainties in the way that it unfolds.
Ross: For example, When you see news of some technological advance, you’re thinking about it in terms of this life as it were, of the technology, how that might shape us as humans, or how we might respond to it? What are the things which you are thinking about when you identify some interesting or meaningful technological touchpoint?
Michell: There are at least three perspectives through which we can look at any technology, fourth if we include academia; But the three ones that I want to talk about are the public sector, the private sector, and consumers because any technology will affect those four areas. Academia, in terms of technology, is applied science, it happens, largely speaking in universities and R&D Labs. Actual technological innovation arguably doesn’t happen so much in the private sector, although it’s applied to the private sector, which leads to consumer choices.
Ross: It sounds like part of this is being able to assess both the genesis of and also the impact of technologies. Let’s come back to day-by-day. You’ve come across, you’ve encountered in your studies or reading something which is interesting, what do you do with that? Do you make a note of that? Do you put it in a database? Do you assess that on any scale? How do you then take this significant news about technology development and incorporate that into your thinking?
Michell: There are a few ways to go about that. On a personal level, I’ve tried every knowledge management tool out there. There are a few that I keep coming back to, which work because they’re ubiquitous and easy to feed things into. I guess that’s part of the scope of the program, so on a personal note, I use Things extensively as what I would call my personal operating system. Things is mostly a Mac and iOS app and it does a wonderful job managing tasks and task-oriented knowledge very easily and in a quick manner. What happens after Things is where Things get more interesting because if there’s something that I’m looking at which I would consider a technology, then that quickly falls into a workstream that we’ve employed at envisioning, an internal way of looking at incoming links and assessing whether there are new technologies that should be tracked and if they should be tracked, then how do we track them?
Ross: To take an example, I presume you’re tracking the development of augmented reality glasses. Let’s say there’s a technological advance, or a new product, or something which pushes out where we are in the field, or points the directions on who might win in that space, how do you then incorporate that into your thinking about directions?
Michell: One way to look at it is in terms of the inevitabilities. To go back a little bit to Kevin Kelly’s idea of technology is already happening, and we can’t really control it, there’s a degree where AR is an inevitability, it’s been discussed so extensively. It’s part of our sight, gaze to such a degree, that it’s really difficult to imagine it going away. But a way you measure it or the way you keep track of it, one way is to look at the milestones around the technology. Whenever Apple releases their glasses will be a milestone, the same way that when Google Glass came about a decade ago, despite not being AR, that too, was a milestone.
Ross: You pointed to miniaturization there, does that mean that you specifically look at miniaturization because that might feed into these kinds of consumer applications?
Michell: Yes, absolutely. Technologies are fundamentally digital technology at least, we’re not talking biotech, we’re not talking nanotech. But if we talk sort of digital technologies, and consumer devices, and electronics, if we sort of contain that scope, then what you’ll realize is most technologies are more similar than they are different. Most technologies will have a power system, be it the battery pack or because they’re plugged into a wall, most technologies will have an input and an output display, will have an LCD, computer will have ports, every technology has those basic components.
Ross: You’re then thinking in terms of bottlenecks, you’re identifying what the bottlenecks are, and what are the things that might transcend them, that’s something you’re scanning for, or looking for, is it?
Michell: That’s something we’re increasingly doing, yes. What we’ve done historically, is we’ve been able to identify new technological applications. We will scout these by looking at science fiction, by looking at reports, even trends, we scout this broadly to look at which are the new applications or use cases for the technologies that we see on the horizon. What we’re adding to that mix is this systematic view of these technological applications and especially isolating what’s hindering their development right now so we can call them bottlenecks, or we can call them milestones, depending on your perspective, because before you reach it, it’s a bottleneck but after you’ve passed it, it became a milestone.
Ross: Does this mean that in a way, rather than passively seeing information come in, you’re proactively looking for things that will fulfill certain criteria as addressing bottlenecks or meeting potential milestones on technology journeys that you’ve mapped out?
Michell: This might bump into foundation territory, where you’re anticipating and predicting. We took a step away from prediction early on in the company’s history, so to speak, and decided to focus on what’s actually there, so how ready is something right now as opposed to when might we see it. In terms of your question, that’s a likely outcome as in once we start looking at the bottlenecks, and once we start having a better grasp of, let’s call it the underlying issues that haven’t been addressed yet, or that haven’t been figured out yet, or the solutions we haven’t found yet, then once that’s part of the methodology and the research approach, then arguably, we’ll start looking for ways to address them because more often than not, large swaths of the industry are facing the same issue.
Ross: Soon we’ll get to hear your process for creating your wonderful infographics, but first of all, just coming back to sense-making. We talked about this a little bit earlier, in terms of seeing that macro picture. We have many signals, whether those just come in, or we’re looking for them, and we’re trying to get some sense of it, how is it that you in your own mind or in terms of laying that out in whatever form, pull together the pieces into something which is this bigger perspective on whatever the domain is that you’re looking at?
Michell: The short answer would be because I keep doing it. There’s no way to do it completely. Every time that we’ve attempted to document what I call technological ecosystem, every attempt to build a database, or to build a technology graph, every step that I’ve taken at this problem over at least the last decade, arguably longer than that, every attempt has been building towards the next attempt. In other words, I’m not trying to replicate Wikipedia; Wikipedia probably has a comprehensive view of “all technologies” and it’s not navigable in terms of you cannot isolate just innovation and invention, within the scope of Wikipedia; you will encounter people, places, fantasy realms, etc. Whereas what we’ve been trying to scope out, has always been tightly defined as technology, and then how you define technology, of course, things get tricky once again.
Ross: That does take us to the infographics, not the whole map but these elements of it. I hope all my readers will have either already seen or will see some of your infographics but whether we’re going back from the early ones or to what you’re doing now, what is the process? How do you start? What is the way in which you build one of your visualizations of a technology space or a space?
Michell: The leading question is always who is this for? What worked with infographics of 2011-2012, when there was much more optimism and much less development on some of these fronts, what works there is that the big picture was still felt fairly manageable, it felt as if it was bounded. There was not a ton of things happening outside of those technologies, so to speak, that was the impression. Of course, looking back a decade later, I realize how wrong I was and how many things we’re missing on that map. Things like crypto, things like drones, and so many others were simply not part of the scope when I was looking at it during the research in 2010, to the launch in 2011.
Ross: Is this part of timelines and dependencies?
Michell: Absolutely. We’re figuring out the best way to track that. The dependencies is one way to look at the bottleneck approach or seeing, okay, so if we invest in this particular set of technologies, where are we likely to end up? That dependency approach is part of how clients actually use the research once it’s in. The time timeline approach, I think that’s trickier. We track things like technology readiness level over time. Yet, it’s such a slow-moving target, that it borders on not being that useful. We’re figuring out what the best approach to actually predicting progress is, and tracking readiness over time is one of those indicators.
Ross: There are designs; you are a designer, I suppose, that makes it easier for you, but what is the process to then take all this data, insight, perspective, and lay that out on a page?
Michell: Part of the challenge is always defining the boundaries. Similar to knowing who the audience is, the other side of that challenge is to find the boundaries of what’s useful. That becomes almost an editorial challenge, where determining, say we’re looking at the future of water treatment, so we’re looking at technologies that are likely to have a positive effect on how we filter, distribute, and manage water. Once you start zooming in on that, it becomes very important to understand what the boundaries of the research are. I think therein lies the challenge, because technologies, oftentimes jump from one category to the next, they’ll jump from one industry to another industry, with no respect for which companies are working in that space. That’s not how technology operates.
Ross: So boundaries and adjacencies; and the boundaries, I suppose, it comes back to this taxonomy, or a structure?
Michell: It does. At the same time, I’m wary of taxonomies. I’m not an ontological expert at all, this will be very superficial, but my understanding of taxonomy is that they’re always going to be applied afterward. As in nature, it doesn’t adhere to any taxonomies. There are no boundaries in nature, there’s no physics, there’s no chemistry, there’s no biology in nature, there’s just nature, and nature natures, that’s how the universe happens. Every time we define a boundary, it’s reductive, but it’s also useful but I’m increasingly wary of boundaries.
Ross: Yes, it’s part of that framework. Wrapping up, you’re living in this space and keeping across the edge of technological change, do you have any advice, generalized advice, around how to be able to keep across extraordinary change, and to help make sense of that?
Michell: There are a few ways to answer that question. There are truths that have been here for longer than we have. That’s one way to soothe the anxiety of a future shot. In other words, if we feel that the world is speeding up, and most people I talked to feel that way, I’ve conducted surveys on this and I know that 80% of people I talked to will feel as if the world is speeding up, and those 20% percent are very interesting in their own right. But going back to your question, there are truths, there are facts, there are certainties, there are aspects of reality that have been here longer than we have.
Ross: Fantastic. Thank you so much for your insights and time, Michel, it has been really valuable, really enjoyed it.
Michell: Thank you so much Ross for the invitation, and hope to see more of you soon.