With approximately 700-800 start-ups created each year in Australia and only 40% surviving, where do the majority of them go wrong? It might come as a surprise, but 65% of start-ups fail due to co-founder conflict. That’s actually higher than the divorce rate in Australia.  Michelle Duval, has extensively analysed the dynamics of co-founder relationships. Her tech platform, Fingerprint for Success (F4S), which is based on a 20-year study of business owners and entrepreneurs, found that certain ingredients were critical in a successful business partnership, and understanding them is crucial. These ingredients allow each partner to play to their strengths and the business to flourish.