Want to know how to connect CX and Strategy in a way that creates value for your company?

Michelle Garcia Dorminey is Vice President of Consumer Experience Strategy at TrueCar, Inc., a company dedicated to making shopping for a car uplifting.  

Michelle's role is unique, however, I am seeing a lot more companies combine experience and strategy, and Michelle's perspective was fascinating; too many lessons to list for the classical CX Leader to take away (or the smart-minded CEO).

In this episode, Michelle and I cover:

• Her role focused on Consumer Experience Strategy and how that differs from other CX Strategy functions
• How Michelle approaches strategy and her advice for newcomers to strategy development
• How she is using Strategyzer, Lean Startup and Design Thinking methods to achieve success for the business
• Michelle's perspective on connecting strategy with tactics and partnering with stakeholders across TrueCar
• Her view on the future of CX and how the CX leader's role might evolve

Not only is this already one of my favorite episodes, I stated as much on the show! 

Super interesting and grateful to have had Michelle join us on the podcast!