Never Been Promoted Podcast with Thomas Helfrich

Michelle B. Griffin shares her expertise on personal branding, visibility, and narrowing your lane for business success. As the creator of the Own Your Lane framework, she helps entrepreneurs overcome obscurity, stand out, and build authority in their industries.

About Michelle B. Griffin:

Michelle B. Griffin is a personal branding strategist, author, and speaker who helps entrepreneurs and business leaders clarify their message and establish their authority. With a background in PR and marketing, she developed the Own Your Lane framework to help professionals create a recognizable, differentiated brand. Michelle specializes in helping people position themselves as industry leaders through visibility strategies and compelling storytelling.

In this episode, Thomas and Michelle discuss:

• Why Personal Branding is Non-Negotiable

Michelle explains why building a personal brand is essential for entrepreneurs and professionals looking to establish credibility and attract the right audience.

• How to ‘Own Your Lane’ and Stand Out

She breaks down her Own Your Lane methodology, a step-by-step framework designed to help individuals define their brand, establish authority, and build an engaged community.

• Overcoming Fear and Putting Yourself Out There

Many people struggle with visibility and self-promotion. Michelle shares practical strategies to overcome fear, craft a compelling message, and start showing up consistently.

Key Takeaways:

• Clarity is the Foundation of a Strong Brand

If you don’t know what you stand for, neither will your audience. Michelle emphasizes the importance of defining your core message and mission.

• Positioning Yourself as a Thought Leader Takes Strategy

It’s not enough to be good at what you do—you need to communicate your value effectively. Michelle shares how storytelling and content creation build long-term credibility.

• Community is the Key to Sustainable Growth

A personal brand isn’t just about visibility—it’s about building meaningful relationships. Michelle highlights how engagement and consistency turn connections into opportunities.

“Professional obscurity is the biggest roadblock to growth. You have to be seen and heard to make an impact.” — Michelle B. Griffin

CONNECT WITH MICHELLE B. GRIFFIN:

Website: https://michellebgriffin.com/
LinkedIn: https://www.linkedin.com/in/michellebgriffin/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]

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