Popshop Live Presents: Electric Pop

Michelle Hanabusa of Uprisers defines a new lane of Streetwear with Purpose | Electric Pop (Ep.10) powered by Popshop Live


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⚡️ Popshop Live presents Electric Pop, the new interview series hosted by pop-culture maven Jeremiah Neil. For our finale episode of the first season, Jeremiah chats it up with the Founder and Creative Director of streetwear brand Uprisers, Michelle Hanabusa. The jam-packed conversation included topics about business growth and expansion, collaborations + partnerships with PacSun, fashion trends in 2021, and their non-profit Hate Is A Virus. We Are Uprisers is beyond just a fashion brand; their goal is to continue the conversations of social equity and justice for all minorities and have been making strong strides in the Stop Asian Hate movement that has been widely focused on in 2021. If you enjoy this interview, make sure to subscribe and share this video with a friend. Catch the live version of the series every Wednesday at 12PM PST / 3PM EST on the Popshop Live app!

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More About Uprisers

We’re no ordinary streetwear brand. We’re rebels with a mission. Inspired by the pioneering voices of our community, our dynamic designs encourage a we-give-a-sh*t message. Our collections embody the perfect intersection of forward-thinking streetwear and unapologetic activism.  We believe having a platform comes with a responsibility: speak up for what you believe in. We prioritize asking the hard questions, listening to trusted voices and sharing essential resources to grow together. We aim to raise the collective standard and inspire a better world.  UPRISERS was founded by Creative Director Michelle K. Hanabusa, a fourth-generation Japanese American. Michelle amassed an impressive resume in the fashion + design industry prior to UPRISERS. While working in corporate, she noticed a disconnect between the consumer and the company. Inspired by the origins of streetwear culture and its ability to connect people through creative mediums, she made her own. Always the trailblazer, Michelle is celebrated for her charismatic approach in leading collaborative projects with diverse, like-minded folks– ultimately inspiring valuable and intentional conversations. 



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Popshop Live Presents: Electric PopBy Popshop Live