What happens when a corporate marketer takes a leap of faith and builds an "accidental agency" that becomes a thriving creative business?

In this episode of The Spark, we sit down with Michelle Keckler, co-founder of KNC Marketing. With 15 years of experience at brands like Bridgestone and Franke, Michelle's story is one of resilience, partnership, and embracing the unknown. From navigating a sudden layoff in her family to taking the risk of launching her own agency while raising a one-year-old, Michelle shares how clarity, storytelling, and trust turned a scary leap into a sustainable business.

This conversation is a candid look at entrepreneurship, brand building, and the creative process in B2B industries. For founders, leaders, and creatives who have faced career pivots or wondered if they're ready to start something of their own, Michelle's journey is both practical and deeply inspiring.

What You'll Learn

• How an unexpected layoff sparked the launch of KNC Marketing.

• The power of partnership in navigating uncertainty and growth.

• Why storytelling and clarity are key in B2B brand building.

• The role of trust and organic referrals in scaling an agency.

• Lessons on balancing family life, leadership, and entrepreneurship.

Don't miss this inspiring story of courage and creativity. Subscribe to The Spark and join us every week as we amplify Nashville's creative voices.

Learn More & Connect

• Creative Assembly

• Snapshot Interactive

• Connect with Michelle Keckler: LinkedIn | KNC Marketing Website

• Follow The Spark on Spotify, Apple Podcasts, and YouTube.