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This week we're joined by a former colleague and friend, Michelle Keefer. She's been helping to build and deliver for marketing departments as a fractional executive.

We dove into the highs and lows of her work, discussed the importance of time blocking and managing multiple clients with task switching.

We also talked about vacations, how to define minimum engagement periods, and the difference between freelance contracts and fractional executives.

We also referenced Founder Mode, by Paul Graham.

You can find her at:

https://frameworks.marketing/

https://www.linkedin.com/in/michelle-keefer/

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