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Do you want to know what’s next for YouTube? Look to Michelle Khare. Michelle has trained with the army, survived the hottest place on earth, and made us interested in the politics of a cheer squad. Michelle creates Spectacle-based YouTube videos, but hers stand out as the best because of her experience in traditional media. Instead of retention and optimization, her team focuses on experiential storytelling which is brought to life by her director Garrett, and Silas, her editor! Their secret to good videos is surprisingly obvious.

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