In this inspiring episode of Bridal Owner Success Stories, host Mindi Linscombe chats with Michelle McCaulla, the passionate owner of Belle Amour Bridal in Toledo, Ohio. Michelle shares her journey from dreaming of a career in bridal fashion to creating one of the premier bridal destinations in Northwest Ohio and Southeast Michigan. She discusses her mission to serve brides of all backgrounds and body types, creating an inclusive, welcoming environment that helps every bride feel seen, valued, and celebrated.

• Michelle’s Early Love for Bridal Fashion
  • Michelle’s passion for bridal fashion started early, leading her to study Fashion Merchandising and Design and gain valuable experience in Atlanta, GA, where she worked with top bridal markets.
• Founding Belle Amour Bridal
  • In 2012, Michelle opened Belle Amour with a vision for a unique bridal store that celebrates diversity and inclusion. Located in downtown Toledo, Belle Amour has become a go-to destination with a 4,000-square-foot showroom and a curated selection of gowns from renowned designers.
• Creating an Exceptional Bridal Experience
  • Michelle shares how Belle Amour’s stylists go above and beyond to ensure each bride feels understood and celebrated. The store offers over 200 wedding gowns in its main collection, along with an additional 100 gowns available for same-day purchase in the Loft at Belle Amour.
• A Full Selection for the Bridal Party
  • Belle Amour has expanded to include a wide array of bridesmaid dresses, with over 300 options, along with mother-of-the-bride and flower girl dresses, providing one of the largest bridal collections in the region.
• Michelle’s Passion for the “Yes” Moment
  • Michelle talks about the joy and honor of being part of each bride’s journey, from listening to her vision to witnessing the magical “yes” moment. She shares her commitment to making each bride feel cherished and supported on this significant day.

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