On this episode of Retention Chronicles, we’re joined my Michelle Paulhus, Sr. Growth Marketing and Retention Manager of Olipop, a healthy soda brand. On this episode, we discuss;

• Selling in retail and DTC

• Food pairing with Olipop flavors

• How Olipop launches new flavors

• Making repeat purchases easy

• Utilizing post purchase transactional flows to educate customers

• Using post purchase transactional flows to generate UGC

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