How could the blockchain make fashion more social, more interactive, and drive new economic opportunities for women?

This week, host Dana Hork sits down with Michelle Reeves, the Co-founder and CEO of Mavion, a leading Web3 company focused on empowering women through fashion.

Mavion’s first NFT collection has been a pioneer in the physical meets digital realm, where NFT holders have access to the physical jewelry pieces featured in their NFT. Plus, Mavion teamed up with iconic fashion designer Rebecca Minkoff this fall to create NFT collections for fans who want exclusive access, perks, and a seat at the design table.

But beyond their work today, Mavion has a big vision for how NFTs and gamified shopping experiences can empower women and enable them to participate in the financial upside of their digital fashion purchases. We get into that and more, on this week’s episode of Web 2.5.

DISCLOSURE: At the time of recording, host Dana Hork owned 1 Mavion NFT. For more information, see web2point5.io/disclosures.

Show Notes:
0:00 Show intro
1:25 Michelle Reeves introduces her early career
4:06 About the Accessory Junkie and the challenges of scaling
5:15 When Web3 was just gaming
6:06 The beginnings of Mavion
6:34 Overview of Mavion
7:28 How Mavion holders could earn rewards and royalties
8:36 How Mavion NFTs cross over into both physical and digital realms
9:33 An overview of Mavion's NFT collections including their collaboration with Rebecca Minkoff
12:08 What Web3 enables
13:32 Mint recap, minting strategies, and the mindful mint
16:18 Customer targeting strategy
19:03 BYOC Bring your own customer
19:39 Advice for companies exploring Web3
21:41 Reaction to Rebecca Minkoff’s experimentation philosophy
25:30 How Michelle would use her Web3 “magic wand”
29:03 How to find Mavion
29:46 Question I didn’t ask
31:28 Wrap-up
31:50 Closing

Resources:
Mavion’s Website: https://mavion.world/
Mavion on Twitter: https://twitter.com/MAVIONworld
Mavion on IG: https://www.instagram.com/mavionworld/
Michelle Reeves on Twitter: https://twitter.com/Michellejreeves
Michelle Reeves on IG: https://www.instagram.com/michellejreeves/

Show Website:
https://www.web2point5.io

Subscribe to Show Newsletter:
https://newsletter.web2point5.io/subscribe

Show Credits:
Dana Hork (Founder, Host, Producer)
Ron Passaro (Co-Producer/Editor)
Seton Rossini (Brand Design/Cover Art)

DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.