One of the very first inspirations for this whole project was something I discovered in a beautiful book written by and about the Disney Imagineers. It was a list of “Mickey’s 10 Commandments” for Imagineers, and I was immediately struck by how directly applicable each of those 10 commandments is to marketing.

In part 1, we'll cover the first 5 of Mickey's 10 Commandments (for marketing), which are:

1. Know your audience

2. Wear your guest's shoes

3. Organize the flow of people and ideas

4. Create a "wienie"

5. Communicate with visual literacy