Micky Lawler is the Women’s Tennis Association (WTA) President and someone I have learned from consistently over the past two decades. She is always trying to solve the next problem with an opportunity that satisfies all – a trait I have always admired. Our discussion shifts from the global growth of the sport to the differences of fan groups in the 90 countries represented by the professional women’s tennis players. As Micky shares in the pod, the most recent WTA Finals offered $14 million in total prize money greater than the ATP equivalent. An incredible result for the sport. We also touch on the players, the key drivers of the sport, and their non-stop travels and challenges and how to help them in the future.