George Rawlings is CEO & Co-Founder of Honeypot - the “worlds first micro-dating app”. It’s dating done differently. Check-in to areas known as Honeypots and meet people there and then for a short date. This new geo-fence dating app connects singles in person, meaning it only works when you're inside a specific area aka the honeypot. George has recently been going viral on LinkedIn in the London area with his very cost-effective guerrilla marketing tactics that have dramatically generated awareness and increased app downloads whilst putting a smile on peoples faces! In this hilarious episode, George describes his career to date, where the idea for Honeypot came from, how he has evolved the brand with his co-founder, the importance of cutting through the noise and the strategies behind the guerrilla marketing tactics and what the future beholds.