In this episode, Teresa talks with Judy Bradt, CEO of Summit Insight and a leading expert in government sales strategy, to explore the power of micro engagements; the art of staying top-of-mind and building trust when deals are stalled, budgets are frozen, or it's just not the right time.

Episode Highlights:

00:00 Introduction and Welcome
00:38 Guest Introduction: Judy Bradt
01:46 Judy's Journey into Government Contracting
03:21 The Human Element in Business Relationships
04:43 Micro Engagement Mastery
07:37 Building Trust Through Micro Engagements
12:44 Effective Communication Strategies
20:56 Practical Tips for Micro Engagements
26:39 The Power of Gratitude in Business
28:44 Conclusion and Farewell

Whether you're in the private sector or selling to the government, Judy’s insights will help you play the long game and position yourself for success, even when no one's buying.

Connect with Judy Bradt on LinkedIn:

linkedin.com/in/judybradt

Visit the Summit Insight website:

GrowFedBiz.com