Micro Influencer Marketing Strategy for Small Business and Startups

A newer concept is known as micro-influencer marketing recently joined the social media scene. It’s the same concept as influencer marketing, but on a smaller scale: Brands partner with individuals with smaller followings on social media to promote products with authentic, visual posts instead of sponsored ads.

Marketing tactics are constantly moving forward, and influencer marketing is no longer a fringe tactic, only for specific industries. In fact, it's a well-adapted strategy that puts your company in front of a new audience and helps build trust for your brand. Searches for influencer marketing have grown by 1500% in the past four years—the growth is clear!

Working with influencers is part relationship management, part financial assessment, and part stringent organization and targeting.