Many SMBs know creators can move customers but get stuck on discovery, authenticity, and clean measurement. This episode builds a repeatable, low-risk system: a sharp selection rule set, a distinctive "three-post friction test" to surface creators who drive behavior beyond likes, sample KPIs (5–10 creators, 3–12% conversion lift target, CPA guardrail tied to product margin), a privacy-preserving attribution approach, and tight legal clauses to reduce brand risk. We open with a vivid metric: a $200 pilot that drove 12% of a weekend's revenue, then mid-episode run a short case study and play a 30–45s example outreach DM and a 15s creator clip so listeners can hear tone and cadence. Listeners leave with a 14-day pilot sprint, sample briefs, conservative measurement rules, and a checklist for contracts and data handling. CTA: visit apexblue.com/micro-matchmaker for templates and prompt packs.