I consider Micro Marketing to be any of the marketing that you are doing for your business that is targeting a smaller audience. Yes, in this podcast I do focus a lot of branding from the top of your business, but micro marketing can be very effective for your ROI. In this podcast, I talk about how I use social media and traditional marketing to build campaigns that will focus your audiences attention into one area, product or service of your business. I talk Facebook, Adroll and how those programs work in parallel with each other, as well as how to budget for all of it.