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Micro-Segmentation vs Spray-and-Pray ft. Rish G.
In today's episode, I chat with Rish from CleverViral about building scalable outbound systems that consistently deliver 5-7% reply rates.
We dive deep into his team's approach to targeting and qualifying leads, exploring how they achieved 60 meetings in 60 days for a Shopify app targeting $5M+ e-commerce stores. Rish shares his philosophy on messaging psychology, explaining why human behavior is universal regardless of geography, and discusses the evolution from generic personalization to hyper-segmentation.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:21) What CleverViral Does and Business Model
(00:57) Targeting Strategy and ICP Discovery
(02:32) Try Now Case Study: 60 Meetings in 60 Days
(03:58) Qualifying Leads Beyond Basic Demographics
(05:42) Messaging Philosophy and Psychology
(07:06) Email vs LinkedIn Channel Strategy
(08:28) Common Cold Outbound Mistakes
(10:11) Future of AI-Personalized Emails
(10:58) GTM Alpha and Unique Data Advantages
(11:11) Hyper-Segmentation and 5-7% Reply Rates
(14:00) Closing and Contact Information
🔗 CONNECT WITH RISH
👥 LinkedIn
💻 Website
🔗 CONNECT WITH SAURAV
🎥 YouTube Channel
🐦 X (Twitter)
💻 Website
👥 LinkedIn
📧 Email - [email protected]
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/us/podcast/hit-5-7-reply-rates-on-email-with-hyper-segmentation-ft-rish-g/id1837922764
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes on my email.
View all episodes
By Saurav Gupta
In today's episode, I chat with Rish from CleverViral about building scalable outbound systems that consistently deliver 5-7% reply rates.
We dive deep into his team's approach to targeting and qualifying leads, exploring how they achieved 60 meetings in 60 days for a Shopify app targeting $5M+ e-commerce stores. Rish shares his philosophy on messaging psychology, explaining why human behavior is universal regardless of geography, and discusses the evolution from generic personalization to hyper-segmentation.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:21) What CleverViral Does and Business Model
(00:57) Targeting Strategy and ICP Discovery
(02:32) Try Now Case Study: 60 Meetings in 60 Days
(03:58) Qualifying Leads Beyond Basic Demographics
(05:42) Messaging Philosophy and Psychology
(07:06) Email vs LinkedIn Channel Strategy
(08:28) Common Cold Outbound Mistakes
(10:11) Future of AI-Personalized Emails
(10:58) GTM Alpha and Unique Data Advantages
(11:11) Hyper-Segmentation and 5-7% Reply Rates
(14:00) Closing and Contact Information
🔗 CONNECT WITH RISH
👥 LinkedIn
💻 Website
🔗 CONNECT WITH SAURAV
🎥 YouTube Channel
🐦 X (Twitter)
💻 Website
👥 LinkedIn
📧 Email - [email protected]
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/us/podcast/hit-5-7-reply-rates-on-email-with-hyper-segmentation-ft-rish-g/id1837922764
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes on my email.