In Episode 102, SIMPLE ALIEN DEEP DIVES explores the world of microtargeting and its growing influence on advertising. Doug and Stacey discuss how brands are moving away from mass marketing and adopting highly personalized, data-driven strategies to engage niche communities. From hamster furniture ads to Pepsi sponsoring Mukbang videos, the episode illustrates how companies use data to tap into authentic, highly engaged audiences. They also touch on integrated marketing, combining microtargeting with traditional advertising for greater impact, and the implications for consumer privacy in the digital age.