Beer festivals are an important part of a startup brewery’s marketing plan. Stephanie Carson and SuperFly Fabulous Events in Asheville, North Carolina put on 11 beer festivals every year. I asked her, how much do beer festivals play a part in a startup brewery’s existing marketing plan? “I think it’s everything,” says Stephanie. “A startup […]

MicroBrewr 059: How to get the most out of a beer festival

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William Hubbard and Mike Johnson are helping to build the Broken Clock Brewing Cooperative in Minneapolis, Minnesota. It follows the cooperative brewery business model. Cooperative breweries are an increasingly popular way to build a local brewery that helps build the community. We’ve previously talked a bit about the subject on MicroBrewr Podcast and blog. Other […]

MicroBrewr 093: Sharing profits and building community with a cooperative brewery

Alex Standiford in Akron, Ohio started Fill Your Taproom to help breweries attract more customers. He does that through website development, social media management, branding, and email marketing. “It’s not about trying to get people to buy your stuff. It’s about building the relationship and then providing the information that empowers them to make a […]

MicroBrewr 092: Email marketing for breweries

Michael Altman was in the industry for years when he bought a brewpub. Now he’s been operating Iron Springs Pub & Brewery in Fairfax, California for 12 years. Before they opened he had to have back surgery and totally reinvent his role for the brewpub. “You really need to live, breathe and be the beer.” […]

MicroBrewr 091: Let them do the job you hired them to do

TRANSCRIPT: Welcome to MicroBrewr podcast. Where we talk about everything craft beer related, but especially for if want to start your own microbrewery or take your existing brewery to the next level. As usual, I’m Nathan Pierce, the host of MicroBrewr Podcast. So I just want to give you a short update today. This is […]

MicroBrewr 090: State of the podcast

Over a few beers, Tim Obert’s friend from college, Clint, told him that whiskey is actually made from cheap beer. They got to thinking, why not make whiskey from high-quality craft beer? Thus was born Seven Stills of SF, in San Francisco, California. “I wish I would’ve taken on investment sooner.” [Tweet This]   Whiskey […]

MicroBrewr 089: Make whiskey from high-quality craft beer

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MicroBrewr 059: How to get the most out of a beer festival

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