Understanding microbrowser traffic and its relationship to social can help correlate where conversions are really coming from, enabling marketing spend to be adjusted accordingly for better ROI. Jason Khoury, head of corporate marketing at Cloudinary, talks about how brands can tap the power of microbrowser traffic.

Microbrowsers and “Dark Social” and the Implications for Brand Marketers

MCM CommerceChat, where we explore all aspects of direct-to-customer commerce. Hear from key thought leaders on eCommerce, Operations and Fulfillment, and Marketing, as well as new technologies and trends that shape the industry going forward.

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Microbrowsers and “Dark Social” and the Implications for Brand Marketers

Microbrowsers and “Dark Social” and the Implications for Brand Marketers