In conjunction with the book release late this year, I’m rebranding my podcast under the same name, MicroFamous. As the podcast has evolved, I find myself talking more about MicroFamous strategy, system and tactics, because it’s what all my friends, clients and colleagues need. We're all growing our thought leadership business, and I want to make a big impact by launching thought leaders, so MicroFamous is the most important thing I can share at this stage of my life.

My definition of MicroFamous for thought leaders is becoming famously influential to the right people; the people we want to teach, train and lead. In a world where anyone can start a podcast, a blog, a YouTube channel, throw up a landing page and run Facebook ads, we are drowning in Noise. How does becoming MicroFamous help us cut through the noise and crowdedness of the market? Why is MicroFamous about leadership not ego? On this episode, I talk about the new direction this podcasting is taking, and how we can differentiate ourselves based on influential leadership.