Tips from Isaac

Microlearning & gamification = subscriber engagement

Engaging online microlearning is a more effective way to teach and deliver content

Your online learning content needs to be accessible and look good on mobile

Keep your online learning content videos under five minutes long

Keep it simple. You don't need to spend a lot of money to create effective learning content videos

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MICROLEARNING & GAMIFICATION = SUBSCRIBER ENGAGEMENT

Engaging online microlearning is a more effective way to teach and deliver content

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Doug Morneau: Well, welcome back listeners to another episode of Real Marketing Real Fast. I've got Joining me in the studio today, Isaac Tolpin, and he's got some super exciting information to share with you as a disruptor and an expert in human behavior. Isaac is one of the founders of conveyour. com, the number one micro-learning platform for influencers and companies around the world. He is a tech entrepreneur and a futurist at heart, on a mission-enabling brand to authentically connect and inform at scale, with over 105 million in combined revenues from the companies that he has helped to build to date.

His success comes from understanding the relationships between human behavior, business, and technology. This expertise has helped celebrity influencers and companies to transform their knowledge into humanized digital training. His recent background includes cultivating a vineyard. We'll have to learn more about that. Keynote speaking, he's a digital marketer and edtech disruptor through the pioneering micro-training technology. Conveyour. com, the platform that's improving the way that influencers and organizations connect and train their people.

He brings a visionary mindset to his family by creating a legacy and raising and educating their seven children with his wife, Angie, and their website, courageousmom. com. He refuses to waste his life achieving the world's definition of success that leaves so many empty, but instead, he does what matters to the projects he's involved in, with those he serves and the family he leads. So, welcome to the Real Marketing Real Fast Podcast.

Isaac Tolpin: Hey. Great to be here, Doug. Thanks for the awesome intro.

Doug Morneau: Well, hey. When I looked at your site, as we were talking about offline, I was just super impressed with what you're doing. So, why don't we start just by you giving us an overview of what you're doing in terms of your training?

Isaac Tolpin: Oh sure. Yeah, I mean, ConveYour, it's a SAS company, selling software as a service, and it really enables companies and trainers to create digital training at a fraction of the cost, and it actually create something that the end learner actually enjoys and wants to come back to.

Doug Morneau: So what's the big difference then between your platform and the many other platforms that are in the same space, where there they have digital training or some platform for people to load content?

Isaac Tolpin: Yeah, there's lots out there, like, Thinkific, Teachable, Kajabi, or there's all the LMS platforms that corporations use and so forth. But you got to remember ... I mean, think about anybody listening here. How long did you last in the last online course you took that was optional? And then think about times where you were told to maybe in a corporate environment or something like that. Those experiences are not usually something you look fondly on. There might be good information there, but content is no longer king. I mean, it's commodity. There's content everywhere at our fingertips — YouTube, whatever.