You have seconds to capture your audience’s attention. And everyone from marketers to news media know the fastest way to do this is to have a headline that gets the reader interested enough to read more. So whether it is an advertisement, article or a press release knowing how to condense the main point of your communication to a few words is key. You can call it microscript, a tagline, a talking point or a headline, it all serves the same purpose. In this episode, you will hear about Stefanie’s experience learning from the pros on this topic at Podfest Multimedia Expo and Sharon share her past Agency experiences on how to conduct the perfect brainstorming session