MUMBAI: Microsoft has launched the 100X100X100 program for B2B SaaS startups in India.

Each participating company will commit to spend $100K over a course of 18 months on solutions provided by the SaaS startups.

More than 50 startups are part of the program at launch.In a statement, Anant Maheshwari, President, Microsoft India , said, “India has one of the largest B2B SaaS startup ecosystems in the world, and it's growing exponentially.

At the same time, it will aim to create a profitable domestic market for the fast growing Indian B2B SaaS startup segment by increasing their revenue and customer base.The initiative is open to Microsoft co-sell enabled startups associated with Microsoft India with Startups.

As part of the program, these startups will also have access to regular speed-contracting sessions with prospective customers at Microsoft industry and customer events. | To read full story, visit https://startuparound.com/read/1582524005.5510533/Microsoft-launches-new-program-for-B2B-startups?ref=audio_experience