Overview of Microsoft's NLWeb initiative, an open-source project aiming to integrate conversational AI directly into websites using existing data like Schema.org. NLWeb is positioned as a foundational technology for an "agentic web", enabling sites to become standardized endpoints accessible by AI agents via the Model Context Protocol (MCP). While promising enhanced user experience and accessibility, the initiative faces challenges regarding technical implementation, privacy, security, and ethical considerations.

Early adoption shows potential for customer engagement and streamlined information access across various industries, though its long-term impact on web centralization versus decentralization is a key debate.