I recently attended a fascinating event with the British Interactive Media Association (BIMA) and Microsoft. BIMA exist to drive innovation and excellence across the digital industry. One of the ways they do this is via community events and forum to help give their industry leaders an opportunity to share ideas with their peers.

One of the other things communities like BIMA do well is engage with influential organisations who are shaping the way industries develop and BIMA have recently run a series of roadshows with Microsoft. So, when I was invited to the recent event in Liverpool, I was fascinated to understand what Microsoft were doing in the digital agency space and how their technology was shaping the way digitally focussed organisations are innovating and bringing new solutions to market.

What I found however was the technology Microsoft discussed was the same as that they where sharing with all other types of businesses. Why was this message the same? While we may assume “digital” companies are ones focussed on marketing and media creation, but the reality is most organisations are rapidly becoming digital businesses and starting to transform our organisations with technologies that only a few years ago were unavailable to most.

The event covered some fascinating topics and on this weeks podcast we share some of that with you. To help me to do that I am joined by one of the organisers of the BIMA event, Andy Kent CEO of Angel Solutions and the chair of BIMA Liverpool.

In this week show we take a look at BIMA and the work they do and the importance of community.

We discuss how Microsoft have become technology "cool kids" and how a shift in their attitude has encouraged people to try more Microsoft solutions.

We take a look at some of Andy's show highlights and the tech he is seeing having the most transformative effect.

Finally we look at how technological advances have also advanced customer expectations as allowing them to ask brand new questions of their data.

Andy shares with great enthusiasm both the technology and the value of tech community.

Enjoy the show. You'll find full show notes here; http://techstringy.com/2018/06/27/microsoft-the-digital-transformation-cool-kids-andy-kent-ep68/