So, Microsoft had this memo, right? The kind that shifts entire companies. It wasn't just corporate fluff – it was a roadmap to AI domination. They didn't just dabble; they went all in, partnering with OpenAI, pushing out AI apps, and leveraging their existing infrastructure. It's all about network effects, isn't it? They've got the customers, the relationships, and now, they're pushing the AI agenda. It's not without its hurdles – scaling these large language models, the cost, the ethics – all that is a real challenge. But they’re playing the long game. And they are definitely playing to win.

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