With the Kickstarter campaign to launch Atlantic midway through (back the campaign here!), in this episode we decide to explore a terrifying / exciting experiment. So, dear listeners, this week's Behind The Fragrance was recorded live on Instagram TV in front of a live Instagram audience. No script (well there was one, but we went rogue...), no canned laughter... but there will be a few references to the comments that came up from those watching live!

In this episode we cover what's been going on at Thomas Clipper HQ since the beginning of the campaign - how we're getting on and how it compares to previous campaigns. Enjoy!