Today on Webcology we ring in the new year with a whole new set of great breakthroughs. First the surprising thing Google learned about its employees, and what it means for today’s students. It turns out that is a gross simplification of what students need to know and be able to do, and some proof for that comes from a surprising source, Google. Also Google confirms mid-December search ranking algorithm updates. Google has confirmed what many in the search industry have seen over the past week, updates to their algorithm that are significantly shifting rankings in the SERPs. As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data those relying on doorway pages being most impacted.

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