​​"The best brands today don’t start with a category - they start with a person, a problem, and a solution that actually fits."

After a decade building campaigns for Fortune 500 brands like Coke and P&G, creative agency founder Ryan Kutscher traded the boardroom for the beer aisle - and co-founded Dad Strength, a mid-strength craft beer brand for a new generation of drinkers.

In this episode, we talk about:

• The problem no one was solving in the beer aisle
• Why mid-strength beer is more than a compromise
• The shift from broadcast brands to community-led ones
• Building a challenger brand from a very specific niche
• Why AC/DC is Ryan’s favourite marketing case study
• And what really happens when you go on Shark Tank

Whether you’re building in the better-for-you space, launching into retail, or thinking about a rebrand, there’s a lot to take from Ryan’s honest, funny and thoughtful take on modern brand building.