Media planning is evolving in the lead-up to the midterm elections. Geotargeted CTV campaigns are winning over local media placements. Plus: Is Meta the new AOL? The argument for and against a behemoth’s slow decline.

Midterm Political Ad Spending – And Is Meta The New AOL? - E215

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

Tech News

Technology

Business

Investing

Careers

Management & Marketing

Business News

Shopping

News

Marketing

 Made-for-advertising sites are roosting in reputable publishers’ subdomains. IDs are declared inconsistently. And the established third-party measurement companies are sitting on the sidelines.

Measuring Muck - E293

 Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers – and rewarded others.

Data Dazzles Ahead Of The Upfronts

 Debrief on the CMA’s biggest issues with the Privacy Sandbox highlighted in its latest report. Then, a vibe check on the Newfronts.

Privacy Sandbox Yellow Flags - E291

Cookies aren’t going anywhere. Behind Google’s third missed deadline to remove third-party cookies from Chrome and what it means for ad tech.

The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo

  One side effect of signal loss? Media mix modeling is coming back in fashion. Google’s Meridian is the latest entrant in the MMM space, which is being embraced by large ad platforms and startups alike. Plus: Differentiating between shoppable TV and T-commerce.

Midterm Political Ad Spending – And Is Meta The New AOL? - E215

Download our free app to listen on your phone