Welcome to Midwest Shore Society!

The lake fronts across the Midwest are loved by many but taken care of by few. Join me as I chat with Jay Townsend, founder of Fresh Water Life, formerly North Shore Vibe. Listen in as we learn about Fresh Water Life and their goal to preserve our lakes through their beach cleanups, education, and clothing line. 

Learn more about Fresh Water Life, including local cleanup events, by visiting their website. Follow Fresh Water Life on Instagram!

Midwest Shore Society is a resource for Midwest brands, retailers, and creatives with a coastal influence. Help us build the Midwest coastal community by following us @midwestshoresociety on Instagram and visiting our website.

Midwest Shore Society was started by Amanda and Collin, Owners of social accessory brand, Line + Cleat.