Welcome to Midwest Shore Society!

Community is everything when it comes to brick and mortar retail. Join me as I chat with Michele Rucci, owner of Lake and Pine Co., a shop located on Pewaukee Lake in Wisconsin. We are diving into how Michele went from pop-up shop to full blown store and how community over competition always wins!

Learn more about Lake and Pine Co. by visiting their website. Follow Lake and Pine Co. on Instagram!

Midwest Shore Society is a resource for Midwest brands, retailers, and creatives with a coastal influence. Help us build the Midwest coastal community by following us @midwestshoresociety on Instagram and visiting our website.

Midwest Shore Society was started by Amanda and Collin, Owners of social accessory brand, Line + Cleat.