Today we're talking to Lisa from Northern Drift. Based in MN, Northern Drift Co. is bringing coastal casual to the Midwest. Listen in as we discuss what it takes to start a clothing brand, open a brick and mortar store front, and find your ideal customer!

Check out Northern Drift: https://www.northerndriftco.com/
Instagram: @northern_drift

Midwest Shore Society was started by Amanda and Collin, Owners of social accessory brand, Line + Cleat.