05.25.2019 - By Chris Syme and Becca Syme
In this episode Chris revisits her marketing challenge for 2019 to see how you're doing. Time for a midyear check-up. Links & Show Notes: -Why it's time for a marketing disruption and what that means. -Why readers' desires are going to dictate the direction of marketing. -Why books don't sell: is it your marketing or is it the book's quality? -Why your idea of success needs to determine your marketing strategies. -The two applications of disruptive marketing we're going to cover in the series: writing to market and giving your current books a facelift. -What we need to keep going forward (don't throw out the baby with the bath water): 1. SMART marketing principles 2. The sales funnel or reader's journey 3. Content strategy that engages readers Links: click 'em, they're live: Link to Chris' book, The Author's Guide to Sell More Books With Less Marketing.