#06 Let’s take a look at a membership model business called Mightier.com. Mightier helps kids build emotional regulation skills, which help reduce disruptive behavior (anger, anxiety, ADD, ADHD, etc.). This product has been demonstrated in clinical trials to have a significant positive effect.

However, I think their customer acquisition strategy is lacking (as you’ll hear below).

Links from this show:

• Mightier.com
  • Mightier’s Facebook ads library
  • Mightier landing page for paid traffic
  • Mightier quiz
• Organifi.com (example product with 11 super foods reference)
• Breakthrough Advertising (the direct response marketing bible)

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